We create sharp strategies and brand identities thoughtfully informed by the pulse of Pop-Culture.
We believe pop-culture is the force that drives conversation, shapes perception, and tells the world who you are. When we design your core, we root it in the influential currents that make people listen and get them talking. As music, cinema, literature, gaming and tech drive our behaviors, it is important to define persuasive storytelling that enhance brands’ attractive power.
The brand identity becomes your voice, capable of expanding into full campaigns that resonate and create lasting impact.
With a career bridging the worlds of art, business, and advertising, Laura has worked with Christie’s, Sotheby’s, Perrotin, and global names like Hennessy and Volkswagen at DDB. From strategic market positioning to curating immersive exhibitions, she connects artistic vision with commercial success. Whether working with collectors, institutions, or brands, she translates cultural insights into impactful strategies that redefine how brands are experienced and valued.
Lili is a creative visionary at the intersection of art and technology, with a career spanning agencies like Droga5 and BBH to leading digital storytelling at Rockstar Games and Accenture. From shaping campaigns for Google and PlayStation to pioneering immersive experiences in VR and Generative AI, she blends innovation with design to craft unforgettable narratives. Whether working with global brands or redefining digital landscapes, she pushes creative boundaries to transform ideas into impactful identities.
With a career bridging the worlds of art, business, and advertising, Laura has worked with Christie’s, Sotheby’s, Perrotin, and global names like Hennessy and Volkswagen at DDB. From strategic market positioning to curating immersive exhibitions, she connects artistic vision with commercial success. Whether working with collectors, institutions, or brands, she translates cultural insights into impactful strategies that redefine how brands are experienced and valued.
Lili is a creative visionary at the intersection of art and technology, with a career spanning agencies like Droga5 and BBH to leading digital storytelling at Rockstar Games and Accenture. From shaping campaigns for Google and PlayStation to pioneering immersive experiences in VR and Generative AI, she blends innovation with design to craft unforgettable narratives. Whether working with global brands or redefining digital landscapes, she pushes creative boundaries to transform ideas into impactful identities.
