
We create sharp strategies and brand identities thoughtfully informed by the pulse of Pop-Culture.
We believe pop-culture is the force that drives conversation, shapes perception, and tells the world who you are. When we design your core, we root it in the influential currents that make people listen and get them talking. As music, cinema, literature, gaming and tech drive our behaviors, it is important to define persuasive storytelling that enhance brands’ attractive power.
The brand identity becomes your voice, capable of expanding into full campaigns that resonate and create lasting impact.

We create sharp strategies and brand identities thoughtfully informed by the pulse of Pop-Culture.
We believe pop-culture is the force that drives conversation, shapes perception, and tells the world who you are. When we design your core, we root it in the influential currents that make people listen and get them talking. As music, cinema, literature, gaming and tech drive our behaviors, it is important to define persuasive storytelling that enhance brands’ attractive power.
The brand identity becomes your voice, capable of expanding into full campaigns that resonate and create lasting impact.
With a career bridging the worlds of art, business, and advertising, Laura has studied at NYU Stern Business School in New-York where she lived for 6 years. It is in the big Apple that she started her career working at JR studio and Christie’s, pursuing then her professional journey with Sotheby’s Paris, Perrotin, and global names like Hennessy and Volkswagen at DDB.
From strategic market positioning to curating immersive exhibitions, she connects artistic vision with commercial success. Whether working with collectors, institutions, or brands, she translates cultural insights into impactful strategies that redefine how brands are experienced and valued.
Lili is a creative visionary at the intersection of art and technology, with a career spanning agencies like Droga5 and BBH to leading digital storytelling at Rockstar Games and Accenture. Raised in Paris, she moved to New York to study at Parsons School of Design, kicking off a career that saw her shape campaigns for Google, PlayStation, and more.
After 10 years in New York, she returned to Paris to join Accenture, driving innovation through VR and Generative AI. Blending design with emerging tech, she crafts unforgettable narratives that redefine digital experiences and push creative boundaries.
With a career bridging the worlds of art, business, and advertising, Laura has studied at NYU Stern Business School in New-York where she lived for 6 years. It is in the big Apple that she started her career working at JR studio and Christie’s, pursuing then her professional journey with Sotheby’s Paris, Perrotin, and global names like Hennessy and Volkswagen at DDB.
From strategic market positioning to curating immersive exhibitions, she connects artistic vision with commercial success. Whether working with collectors, institutions, or brands, she translates cultural insights into impactful strategies that redefine how brands are experienced and valued.
Lili is a creative visionary at the intersection of art and technology, with a career spanning agencies like Droga5 and BBH to leading digital storytelling at Rockstar Games and Accenture. Raised in Paris, she moved to New York to study at Parsons School of Design, kicking off a career that saw her shape campaigns for Google, PlayStation, and more.
After 10 years in New York, she returned to Paris to join Accenture, driving innovation through VR and Generative AI. Blending design with emerging tech, she crafts unforgettable narratives that redefine digital experiences and push creative boundaries.

