The bold, structured typography conveys reliability and strategic precision, while the dynamic hand-drawn illustration adds a sense of warmth, creativity, and connection. The hand holding a fork seamlessly integrates into the lettering, symbolising Cinq’s hands-on involvement in shaping restaurant experiences—blending expertise with a personal touch.

The serious yet playful direction reinforces Cinq’s role in refining, optimizing, and elevating partner restaurants. Just as their process begins with a comprehensive audit—pinpointing strengths to amplify and gaps to address—the logo reflects a structured yet adaptable approach.

The balance of bold typography and fluid illustration mirrors is not just a visual statement but a representation of their commitment to excellence and meaningful transformation in the restaurant industry.